#1 Concept Store

For my first task, I have been asked by my great lecturer to write about concept store. So yesterday I went to 1 Utama, located at Bandar Utama, Damansara. The store I went to is DKNY JEANS. DKNY stands for DONNA KARAN NEW YORK.

This store have a fantastic concept of its interior design. As the supervisor of the store told me, the designer of this store is from New York itself.

DKNY JEANS

The concept of the store is more to fashionic way, street fashion. When I walk in to the store, I can feel the fashion spirit, when looking at the furniture, the things their put in the store to make the concept become alive.

Futhermore, the front door of this store is very interesting. You can see a black wall that have been doodle with some words using more "street" font.

The left image is the front of the store. Look how the designer decorated it. The right image is inside the store. Look at the props using to decorated the store. Make it feels more relax, fashionable, and yes, suitable for the concept of the store, JEANS store.

The ambience inside the store is great.

The decoration that will attract, of course, us the teenagers.

Look at the light theme, it looks wonderful.

There is a big frame of image that we can find in the store.

The lighting of the store is very suitable to the concept. Make the whole team look nice. To me DKNY JEANS have a wonderfull concept of store.